Job title: Social Media & Digital Specialist – Maryland
Job description: The development and maintenance of websites, blogs, electronic newsletters, social media campaigns, and other digitally produced material. An important duty is what traditionally is referred to as desktop publishing, which involves editing digital images, designing page layouts, and using electronic publishing software. The Digital & Social Media Specialist is responsible for writing and posting content on the Internet and may need to know online marketing techniques like search engine optimization (SEO).
Core Service Standards
CLEAN: Must make the property shine and look impeccable while maintaining a neat CLEAN and crisp personal appearance
SAFE: Must make guests feel SAFE and comfortable through creating a worry free, carefree experience.
FAST: Provide FAST and efficient service with accuracy. Meet service time requirements and anticipate guest needs.
FRIENDLY: Greet each guest with FRIENDLY welcomes, making eye contact and smiling. Use H.E.A.R.T. steps to ease guest concerns. Say thank you to departing guests.
FUN: Work passionately as a team to create a FUN experience both for everyone who works and plays here
Specific Responsibilities and Duties
Responsible for SEO / SEM maintenance
Responsible to coordinate and respond to all website & social media inquiries
Identify, develop, and implement new campaigns that drive new customer and existing customer growth through digital platforms
Partner with Director of Marketing & internal stakeholder to plan, develop, and test communications to increase engagement
Create and manage internal and third party paid campaigns on digital and social media platforms
Analyze campaign metrics to drive day-to-day business decisions and determine future initiatives.
Develop and present to leadership on analytics/results
Maintain consistent brand messaging throughout all platforms Use advanced metrics to measure the success of a marketing campaign
Keep up to date on the latest social media trends
Researching market trends
Identifying and engaging with website vendors
Developing and sourcing content for digital platforms
Proficient in all Microsoft Office applications with an emphasis in Excel and MS Teams
Supporting other marketing initiatives
- Upbeat & Positive Attitude
- Team Player
Job Requirements (skills, knowledge, and abilities)
- Ability to analyze and interpret departmental needs and results.
- Ability to solve complex problems.
- Ability to perform assigned duties under frequent time pressures.
- Broad variety of tasks and deadlines requires an irregular work schedule.
- Ability to perform assigned duties in an interruptive office.
At least one year of digital marketing experience with extra consideration for high volume
Basic knowledge of Adobe Design Suite.
A Bachelor’s Degree in Marketing or related field is recommended.
Must be able to obtain and maintain a valid gaming license as determined by the Maryland State Lottery and Gaming Commission for the position.
- 24/7 environment requiring extended hours including evenings and weekends
- Must be able to lift and/or push up to 30 lbs.
- Must be able to work standing for up to 4 hours at a time
- 24/7 high energy casino with over 300,000 sq. ft of gaming and entertainment space and approximately 3000 employees
- Exposed to alcohol, cigarette and cigar smoke, bright lights, and loud noises.
- You will work in an environment where smoking is allowed.
Applicants must already be authorized to work in the US and must be able to obtain and maintain a casino license in the state of Maryland.
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Live! Casino & Hotel Maryland
7002 Arundel Mills Cir #7777
Hanover, MD 21076
is located in the Washington DC/Baltimore corridor at Arundel Mills. Open 24/7, the $500+ million Maryland Live! Casino is one of the largest commercial casinos in the country. The property features more than 200 live action table games, including a Poker Room; approximately 4,000 slot machines, two High Limit rooms, and the Orchid Gaming & Smoking Patio.
Guests can enjoy five-star accommodations including The Live! Lofts boutique hotel, located just minutes from the Casino. The Live! features 250 guest rooms and suites, and approximately 3,400-square-feet of meeting and banquet space.
A variety of irresistible dining options include the Zagat-rated #1 steakhouse The Prime Rib®; David’s, featuring global cuisine; Bobby’s Burger Palace, from celebrated chef Bobby Flay; The Cheesecake Factory®; Luk Fu and 8 at Luk Fu, serving authentic sushi and Asian cuisine; Morty’s Deli; Latin cuisine at En Vivo; Phillips® Seafood Express; and Luckies, offering Starbucks coffee, pastries, and Italian gelato; and a sizzling nightlife, including nightly entertainment at Live! Center Stage; the R Bar; and The Lobby Bar at David’s.
Other first-class amenities include the Shop Live! retail store; a bus lounge, and a secure covered 5,000-space parking garage with valet service, free self-parking and direct elevator access to the casino floor. Maryland Live! Casino is owned and operated by an affiliate of The Cordish Companies.
A 4,000-seat Event Center, opening in two phases, features 40,000-square-feet of meeting and banquet space, and a performance venue with a regular lineup of headline entertainment completes the Live! experience.
We offer competitive salaries, generous benefits and unlimited career potential. Our benefits are effective on the first of the month following 60-days of employment. See More
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Location: Hanover, MD
Job date: Sat, 28 Nov 2020 02:31:18 GMT
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