FUZHOU, Aug. 17 (Xinhua) — Xu Jinbao afflicted his company’s name from “Sanfu Souvenir” to “Sanfu Technology” a brace of weeks ago, so he could aggrandize assembly from tea sets and vases to air purifiers and baptize filters.
Xu’s aggregation is one of abounding factories that aftermath and consign Western-style ceramics home decorations and ceramics in Dehua County, east China’s Fujian Province.
Dehua ceramics began to advance in the Song Dynasty (960-1279) back its white-glazed ceramics was aboriginal exported to Europe. The ivory white ceramics became best approved amid European nobility.
The burghal has retained its acclaim as the world’s accomplishment hub of bowl handicrafts, but the accepted exports accept afflicted from figurines and accoutrement in age-old times to Halloween and Christmas decorations today.
By the end of 2019, there were added than 3,000 bowl enterprises in Dehua, employing added than 100,000 people, with a annual achievement amount of 36.3 billion yuan (about 5.2 billion U.S. dollars).
As one of the hardest-hit sectors during the COVID-19 epidemic, the ceramics industry in Dehua is now accepting new drive with addition and assorted business expansion.
Xu loves to abscess tea in a ceramics kettle, the latest artefact he developed in contempo months. By bond appropriate minerals with clays in a able ratio, the ceramics becomes calefaction aggressive and can be put on a stove or hot plate.
“It has become so accepted that we cannot accommodated the aerial demand,” Xu said. “Perhaps it’s because few bodies accept apparent a ceramics apparatus that can be put on a stove.”
Xu, who has already accomplished some acclaim by authoritative teacups, generally buries himself in bond assorted minerals with clays to advance avant-garde ceramics. He is now experimenting on air purifiers, of which the clarify is fabricated of ceramics and zeolite, a able absorbent.
“We are architecture a new plant, breadth air purifiers will be put into accumulation assembly abutting year,” Xu said. “I am assured that the high-tech breadth will advice bifold the company’s acquirement in the abutting three years.”
In the exhibit of Fujie Ceramics, Lin Fuwen, buyer of the company, was appreciative to appearance visitors a ample ceramics doorknob, which is alert as adamantine as steel, and is priced at over 10,000 yuan each.
Lin started his ceramics business in 1991, and managed to accomplish accessible money in the 1990s and aboriginal 2000s back the consign business of bargain decorations was in its heyday. He absitively to add added amount to his articles back he begin the accumulation allowance angled to beneath than 10 percent due to ascent activity costs afterwards 2009.
In 2013, he succeeded in developing a ceramics lamp with acceptable calefaction dissipation, and back again he has been advance about bisected of the company’s accumulation into the assay of new abstracts every year.
On the shelves of the company’s exhibit now are assorted high-tech ceramics articles with amazing backdrop such as aerial thermal application and high-temperature resistance. Widely acclimated in electronics, medical casework and apparatus tools, the avant-garde ceramics business has become a banknote cow for the company.
“The accumulation allowance of appropriate ceramics is 20 percent college than that of acceptable ceramics products,” Lin said, acquainted that orders for the avant-garde articles angled year on year in March and April back there were about no orders for acceptable articles from overseas.
Snow globes ample the shelves. Frogs and rabbits beam at anniversary added beyond the passage. A few yards away, Mickey Mouse, Snow White, and Dumbo the Flying Elephant are arranged like sardines. They are all fabricated of porcelain.
This exhibition hall, which covers an breadth of 6,000 aboveboard meters, is anchored in the branch of the Shunmei Group, one of the better bowl exporters in China.
Zheng Pengfei, accepted administrator of the company, said visitors are acceptable to ability their own bowl works and blush bare adobe models in the DIY workshop.
The branch has become an allure for tourists visiting Dehua, accepting 1,000 visitors a day on average. It additionally affairs to cycle out a bout avenue central the branch that allows visitors to analyze the accomplished action of ceramics production.
“More acknowledgment agency added abeyant buyers. Branch tours accessible the aperture to a new apple for the company,” Zheng said.
While some exporters pin their hopes on brick-and-mortar branch tours, some accept angry to the calm bazaar through e-commerce marketing. Instead of agreement aggregate orders as adopted audience do, calm consumers tend to acquirement customized articles in baby amounts.
Li Junjie, who runs a bowl flowerpot bulb in Dehua County, did not advertise a distinct pot to his beyond barter during the COVID-19 pandemic. The branch acclimated to consign 30 percent of its flowerpots to the United States and Spain, but Li managed to accomplish up for the absent deals by affairs on calm e-commerce platforms.
With big abstracts provided by e-commerce platforms, Li can acquaint which items will be a hit so they can access their assembly of those items, and advance new articles based on a absolute assay of altered customer groups.
“Our online sales about angled over the accomplished year, and we accept awash over 100,000 customized pots this year, acknowledgment to the e-commerce action on the calm market,” Li said. Enditem
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